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Whole Foods, Ticket Alternative partner up | Shopping & Services

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Whole Foods, Ticket Alternative partner up
Whole Foods, Ticket Alternative partner up

ATLANTA -- Whole Foods is making it easier than ever for customers to score tickets to their favorite events.

All eight metro Atlanta Whole Foods and Harry's Farmers Market locations are now outlets for Ticket Alternative. That means the grocery stores will sell tickets to events at some of the area's most popular venues, including the Fox Theatre, Eddie's Attic and the Frederick Brown Jr. Amphitheater.

"Ticket Alternative's team members know our city, our community and our building," Allan Vella, general manger of the Fox Theatre, said in a statement. "They are able to answer our patrons' questions with first-hand knowledge and are the perfect fit to support our ticketing operations."

This coming weekend, Whole Foods will give away tickets to several upcoming events, including Taste of Atlanta, the Atlanta Botanical Garden and Two Drink Minimum at Theatrical Outfit.

"We are thrilled to partner with Ticket Alternative and the Fox Theatre and to offer ticketing as a service to our customers," Whole Foods associate marketing coordinator Emily Shively said in a statement. "With Whole Foods Market's diverse customer and team member base, we're sure the option to purchase tickets for a variety of shows throughout the city will be very popular."